Take Your Emails From Sporadic to Strategic
Strategic email systems for service-based entrepreneurs ready to build real relationships and generate consistent revenue without losing their voice (or living in their inbox).
NO MORE STARING AT A BLANK SCREEN, SECOND GUESSING EVERY WORD.
I’m here to make "Send" your new favorite button.
You're amazing at serving your clients. Your social audience loves you. Your business is growing. But your email list? It's collecting digital dust. Turning subscribers into loyal customers doesn't have to mean hours of writing or robotic automation. Creating genuine connection through email is what I do best.

CLIENT RESULTS THAT PROVE SOUL + SYSTEMS WORK TOGETHER
100%
automated yet authentic
hours saved weekly
5+
higher open rates than industry standard
3x
But don’t just take my word for it…here’s what some clients have to say:
I needed help with my welcome sequence, and Kaitlin delivered. She quickly assessed my needs, created emails that captured both my voice and brand identity, and got everything up and running. This was the final piece I needed to launch my landing page. If you need email marketing help, your search should end with Kaitlin!
-David Y
Working with Kaitlin for five months has been incredible for my business. Her expertise in crafting email flows and dedication to research ensures every email perfectly captures my voice. Her 12-email Black Friday series received rave reviews from my audience, allowing me to focus on other areas of my business. I couldn't recommend her more highly!
-Jessica R
SOUL + SYSTEMS:
WHERE AUTOMATION MEETS AUTHENTICITY
Turn your email list into your most valuable business asset with relationship-driven automation that works while you sleep.
Hi! I’m Kaitlin
I’M AN EMAIL MARKETING STRATEGIST WHO BELIEVES AUTOMATION + AUTHENTICITY AREN’T ENEMIES - THEY’RE PERFECT PARTNERS.
Through my Soul + Systems framework, I help passionate entrepreneurs transform forgotten email lists into their most powerful relationship-builders.
Because your next big client isn't hiding in another social post. They're waiting for a deeper connection—the kind only strategic email marketing can create.
Add Some Soul Into YOUR Systems
Get my “From Post to Email in 5 Minutes” templates and transform your existing content into engaging emails effortlessly. Plus weekly strategies delivered straight to your inbox.