The Soul Behind the Systems

Hey there! I'm Kaitlin—the email marketing strategist who believes your systems should have just as much personality as you do.

When you work with me, you're getting someone who turns overlooked email lists into relationship-building powerhouses. (And yes, I'll bring both my color-coded calendar AND my whole heart to the table.)

Where Soul Meets Systems

I've always been the person who puts my whole heart into everything while keeping a color-coded calendar on the side. You know, equal parts soul and spreadsheets.

This Soul + Systems approach isn't just my business philosophy—it's how I live.

Whether I'm:

  • Planning my next adventure (hello, Spain, France, and soon Costa Rica!)

  • Creating my workout schedule (because rest days are non-negotiable)

  • Or meal prepping for the week ahead

There's always a system supporting the soul of what matters most.

Where It All Began

Before I was transforming email lists, I was transforming fourth graders' lives. For five years, I poured my heart into teaching while creating systems that made our classroom run like clockwork.

Turns out, breaking down complex concepts for 9-year-olds while managing 20+ unique personalities was the perfect training ground for what came next.

The Lightbulb Moment

When I shifted from teaching to VA work, it was natural to bring this same energy. But something kept nagging at me.

I'd watch clients pour their hearts into beautiful lead magnets, grow impressive lists... and then let those relationships collect digital dust. It was like watching someone build their dream house and never move in.

That's when everything clicked.

What I Know Now

Your next big client isn't hiding in another social post—they're waiting for a real connection in their inbox.

This is where my Soul + Systems approach comes in. I help entrepreneurs realize that genuine connections and strategic systems aren't opposites—they're perfect partners.

I bring both heart and strategy to your email marketing, ensuring every subscriber feels seen while your systems run like clockwork.

Because in a world of automation, it's still genuine connection that converts.